Sales of household appliances, the so-called "white goods", have grown in Russia. The Turkish brand Beko was among the top three.According to Russian media, the study on this issue was conducted by the M.Video-Eldorado Group.
According to the results of the study, the market for large household appliances in Russia in 2024 grew by 12 percent in quantitative terms and by 8 percent in monetary terms. The report says: "A total of 36 million units of equipment were sold in the year for 657 billion rubles. Positive dynamics were observed in the refrigerator segment. Sales grew by 2.2% to 3.55 million units, revenue increased." "By 7.8% - to 142.7 billion rubles."
According to the study, the sales leaders were Haier, Indesit, Beko, Candy, Gorenje and Atlant.
According to the article, the most popular models are two-door models with a bottom freezer and No Frost system, occupying 61.9% of the market in monetary terms.
The news reported: "4.1 million washing machines were sold during the year, which brought in total revenue of 132 billion rubles. Quantitative sales increased by 4.7 percent, and monetary sales by 2.8 percent." Haier, LG, Indesit, Beko, Candy and Gorenje. At the same time, Haier and LG continue to dominate the market, and Indesit, Beko and Candy maintain strong positions in the budget segment." the information was transmitted.
According to the Russian newspaper Vedomosti, last year sales of household appliances increased in Russia, the Beko brand entered the top five.

